MobileXpression is a new market research panel designed to understand the trends and behaviors of people using the mobile Internet. Are the most popular sites on the Internet also the most popular sites on the mobile Internet? Where are people surfing to and what mobile applications are they using? These are the kinds of questions MobileXpression can answer.

Just as the television industry uses rating services to determine which are the most watched programs — and to affect the shows and commercials that air — the mobile community relies on services like MobileXpression to understand the likes and dislikes of mobile Internet users to make informed business decisions. Just by surfing the mobile Internet, MobileXpression panelists will be able to shape the future of the mobile web. What we learn from what they do and how they do it on their mobile phones will provide marketers and service providers with the information they need to make the mobile Internet better for everyone!

In order to participate in this research community, we ask that members install software on their mobile phones or devices. The research software will monitor the community member’s mobile Internet activity, allowing MobileXpression to develop an understanding of how they use the Internet on their mobile phones. We never monitor any phone calls. In addition, MobileXpression may occasionally invite its members to participate in online or phone-based surveys that are designed to help companies understand their attitudes and interests regarding their mobile device activity. Participation in these surveys is optional.

Mobile Internet usage information and survey results will be combined with information from other panel members to create research reports on mobile Internet trends and activities. In no event do our research reports contain personal, identifiable information. Our reports provide analyses on commercial trends that help a wide variety of companies decide how to (i) modify their mobile online services and offerings; (ii) make more effective use of mobile data to understand both mobile and online consumer behavior; and (iii) discern general economic trends and the business performance of companies.

MobileXpression is a service of comScore, Inc., a leader in measuring online behaviors and trends. With the launch of MobileXpression, comScore is extending its expertise into the world of the mobile Internet. Read more about comScore.