The goal of MobileXpression is to develop a better understanding of the trends and patterns affecting the mobile Internet. Just as television uses ratings to determine which programs are the highest rated and most watched, MobileXpression uses the knowledge of its members’ mobile Internet habits to determine the popularity and importance of various mobile web sites and applications. Companies can then use this market research to make informed decisions regarding their mobile marketing strategies.

All participants in MobileXpression must be at least 18 years of age and capable of entering into a binding agreement. You must also own or control a mobile phone or device that is compatible with the MobileXpression software and you must be able to access the Internet from your mobile device. Check to see if your mobile device is compatible.

Yes, in order to accurately monitor mobile Internet trends, it’s important that all types of users participate in MobileXpression. As long as you have the ability to access the Internet from your phone, you are eligible to join the research panel and receive its member benefits.

We are continually working to add more types of phones to our list of compatible devices. If you checked “yes” to receive notification when your phone is compatible, we will contact you as soon as you are eligible to participate.

All of our reports are aggregated across many participating mobile phone consumers. We collect basic demographic information, like age, gender, education level, etc., so that we can describe the type of people who have different preferences and opinions about mobile communications on their mobile devices without revealing any personally identifiable information. We also use this demographic information in our statistical projections to all mobile phone users. For example, information collected and aggregated from men age 25-34 in our panel is extrapolated to describe the preferences and opinions of all men age 25-34 in the US mobile phone user population.

No, our research software does not monitor your phone calls, nor does it record the phone numbers that you call or that call your phone. We never record or monitor your private conversations or voice mail messages.

The MobileXpression software records and collects information about participants' mobile phone data usage. This may include messaging services, mobile web browsing activity, usage and titles of downloaded applications and files as well as usage of cameras, video streaming and other utilities on the mobile device. The software may also collect information regarding the web pages you view, the links you access, and usage times for certain device activities (e.g., text messaging, call lengths, and web browsing).
Maintaining our panel members' privacy is our number one priority. Therefore, we do not collect or view the text or other personal content in any of our panel members files including the actual content of text, email or instant messages, image files either downloaded or captured via the camera on a phone, or contact, address book or calendar entries saved on the phone.

The memory requirement for the phone will vary depending on the phone model and version of the software. Generally, however, it requires less than 100KB of memory to store the research software and 128KB to store the collected data before it is encrypted and securely sent to the MobileXpression servers.

In order to make the process of collecting your mobile phone usage data simple and highly accurate, MobileXpression has developed proprietary research software that is easy to install on your mobile phone. Participation in other types of consumer research among mobile phone users may require participants to complete long surveys or telephone interviews about their preferences, or to share their mobile phone billing statements. However, by installing the MobileXpression research software on your phone, you can participate without any inconvenience. And, using the research software, the collection of mobile consumer preferences is both highly accurate and fast, allowing your opinions to be heard quickly by today's mobile services decision makers.

Participation in MobileXpression’s community is continuous. Should you ever decide to stop participating, you may do so at any time. Simply follow our uninstall instructions to cancel your participation.

Depending on your data and messaging plan, you may or may not incur additional charges by participating in MobileXpression. You will receive a text message when you register for MobileXpression for which you may be charged if you pay for individual text messages. Downloading the MobileXpression software and any subsequent upgrades incurs the same charges you would incur for visiting a web site on your mobile phone. If you have unlimited access to data services and aren’t charged anything for surfing, then these downloads should not incur any other charges. If you are on a data plan that charges you on a pay-as-you-go basis, then the time spent downloading the application may be charged to your account. The application is very small, so charges should be limited. On an ongoing basis, the MobileXpression software uses your Internet connection to send data about your mobile activities to MobileXpression. If you have an unlimited data plan, you will should not see any other charges, however users paying for data on a pay-as-you-go basis will incur additional charges. You can log into your MobileXpression account at any time to see the amount of data that has been sent from your phone.

Some carriers deliver messages faster than others. If you haven’t received the text message after a few hours, please go back to the site and login to the Members section. Go to My Phones and select “I need to re-install the MobileXpression software on my current mobile phone or device”, select your phone, and then click Next. You will receive a new text message and confirmation code for sign-up.

When you successfully install the software on your phone or mobile device you will see a MobileXpression icon on your phone screen. You will also receive an email letting you know the download is complete. At any time, you will also be able to login to your MobileXpression account and view your Activity Status.

You will see a status of inactive if we have not received data from your mobile phone in at least the last 10 days. If you have not had your phone turned on or have been outside of coverage during that time, that would result in a status of inactive. If you believe that the MobileXpression software is still installed on your phone and you have not changed phone numbers, you may try the following procedure, which will soft reset your mobile device:

Step 1: Open Battery Cover
Step 2: Remove Battery
Step 3: Wait 5 - 10 Seconds
Step 4: Replace Battery and Battery Cover
Step 5: Power up the Device.

If, after doing this, your status still shows as inactive, you may need to reinstall the software. Simply login to your MobileXpression account and click on “My Phones.” Choose “I need to re-install the MobileXpression software on my current mobile phone” and select the correct phone in step 2. You will receive a confirmation code and a new text message directing you to the download site on your phone.

If you have installed our software and completed the registration process successfully, you can visit MobileXpression’s member section and click on "Modify my Profile" to make changes to your demographic information. At any time you can also alert us to any changes to your personal information by emailing us using our support form.

If you replace your existing phone or get an additional phone that you would like to add to your account, you can update your information by logging into your MobileXpression account and clicking on “My Phones.” There you can update information about your current phone, add new phones, or remove phones from your account.

Simply login to your MobileXpression account and click on “My Phones.” Choose “I need to re-install the MobileXpression software on my current mobile phone” and select the correct phone in step 2. You will receive a confirmation code and a new text message directing you to the download site on your phone.

Please click here to view the uninstall instructions for your phone type.

If you have any questions, comments or problems of any kind, including technical issues you feel are related to MobileXpression please notify us:

Privacy Issues, e-mail privacy@mobilexpression.com
Technical Problems, click here for our support form

Please Note: MobileXpression’s commitment to quality customer service is a high priority. MobileXpression will make every commercially viable effort to respond to your questions or comments within the same business day. If a personalized response to a detailed question is needed, MobileXpression will strive to respond to your questions or comments within two business days.

MobileXpression will not be able to respond to your questions without a valid e-mail address. We will not use your e-mail address for any other purpose other than responding to your question.

Downloading the MobileXpression software on to your mobile phone or device is easy. After completing your online registration, you will receive a text message with a link. Simply click on the link in the text message to be taken to the site where the software download begins. You’ll be asked for the confirmation code you were provided in registration. Follow the prompts to download and install the software. Then, just use your phone as you normally would. The software should have no impact on your phone’s performance. For further installation instructions, click here.